Why website maintenance?
Many of our clients don't think that they need maintenance for their websites. They don't know how website maintenance works, and they are unsure if they really need it.
So, let's go!
Security / Staying alive
There are many reasons why your site could be crashing or working slowly. Maybe your website code is old and needs a renewal? Or maybe your other extensions are merging with your original code, resulting in a conflict? Most commonly, perhaps your website CMS is out of date.
For example, creators often update their open source CMS (WordPress) websites every two weeks (or even more often) in order to fix problems, renew code and add more flexibility and simplicity. Sometimes these sites update by themselves, but most of the time updates need to be done by a developer.
Your website needs to be renewed all the time in order to protect it from hackers, malware, "blank page" issues and other security risks.
Page speed is the amount of time it takes for your website to load.
Plugins or other third part code extensions that help you to work more fluently with CMS (WordPress) are good, but they might cause your site to load very slowly or create other errors. Keep in mind that the more plugins/extensions you have, the more errors and conflicts on your website.
You have a few plugins installed to simplify the control of your website, but then you start to think that you also need plugins for: hamburger menu, back-to-top button, parallax effect, image carousel and more.
The next thing is images - they should be optimised and scaled for a quick load. After that comes minifying scripts, reducing requests, enabling compression, and checking server response time. Ideally, your website should load in up to 3 seconds.
Back-ups of your website code and databases are the most important thing! I had an experience when one hosting provider crashed and deleted all files and database records from the servers. If you don't have a back-up, you should think about new website.
Your best bet is to back-up every week, but if it's a huge amount of data and always refreshing, every day is a better option.
Improvements / UX / UI
Those who provide website maintenance plans should offer also improvements, with an intent to reach potential clients and create a better user experience(UX). Maybe some of the enhancements will be complex, and then yes, you will be charged - but only after an explanation about why it will work better with them than without them. That said, simple solutions can sometimes can be more powerful than complex ones. UX and user interface are at the forefront of any successful website.
You need reports in order:
1. To know your website performance;
2. To know your audience and how often your website has visitors;
3. To know when updates were made and what has been done;
In general, everyone should have a website maintenance package in order to sleep well and to have a log reports of how everything is running.